Recordable Dolls, Books, & More
Greetings from Sunny San Diego! We're a military family helping others stay connected, no matter the distance. with my hero dolls, you can send stories, messages, lullabys & more home during deployment, duty, or training and keep those precious connections strong.
Explore UMBO My Hero Collections
What our Customers say

Christina Marie
Deployment has been hard on our little family. However, to the military family behind UMBO HERO DOLLS, Matthew & Jaclyn.. Thank you for your wonderful service and coversation. Connecting with you was the most amazing experience. The face my daughters made when I gave them their dolls, left me speechless. And to be honest stuffy look JUST like daddy. This has completly changed our deployment and we haven't even turned the voice recorder on yet. The book made me cry as my older daughter read it allowed. My girls have declared "DADDY WILL GO EVERYWHERE WITH US." Thank you from the bottom of my heart.

Christopher B.
"I am a newly commissioned Navy LT scheduled to go to ODS October. I feel at ease knowing that I can be away from home for 6 weeks while a piece of me stays reading bedtime stories to my 3 year old daughter. This is exactly what we need during this crucial time of her growth and development. I would highly recommend this product if you see yourself in a similar position as me."

Ariana (Etsy)
"I reached out to the shop because i was in need of the product within a week timeframe and they helped make that happen! Tthey event sent her an extra gift for her birthday! The product itself is great quality and easy to use. The recordable voice feature is what sold me because you are able to change the voice.
message. So far it has been worth every penny."

JoAnne Hann
"First, thank you both for your service to keep us safe. My father was in the navy for twenty years. I remember him returning from a very long deployment when I was 4 or 5 years old and I was afraid of him because I did not remember him. This is an amazing idea. I am wishing you success with this."

Mikaela N.
"We absolutely LOVE our daddy dolls. My girls each have their own and it’s so special. We’re currently going through a deployment and I can’t put into words how much these dolls have helped my kids stay connected to their daddy. I think my favorite part is that we can change the recording any time we want and I also love that they’re washable! Thank you SO much for creating something so special!"

Marie Tate, Instagram
"I bought one of your dolls last week for my 4 year old granddaughter. Her dad deployed yesterday and she is inseparable from the My Hero Doll! She Absolutely loves it and hearing her daddy's voice. Wonderful gift! This will help so much with the separation." Absolutely loves it and hearing her daddy's voice. Wonderful gift! This will help so much with the separation."

Audrey M.
Definitely a Repeat Customer: So excited to receive these dolls for my littles. The dolls are even better in person! And shipping was so incredibly fast! I can't wait to share this company with fellow Sailors! What a great way to stay connected with our families!

Christopher B.
"I am a newly commissioned Navy LT scheduled to go to ODS October. I feel at ease knowing that I can be away from home for 6 weeks while a piece of me stays reading bedtime stories to my 3 year old daughter. This is exactly what we need during this crucial time of her growth and development. I would highly recommend this product if you see yourself in a similar position as me."

Introducing the UMBO My Hero Doll
Record messages, stories, and prayers on your phone, then send them to your My Hero Doll to play! Perfect for staying connected with your little one.

Re-recordable | rechargeable
MY HERO doll lets you easily record, update, and play heartfelt messages or favorite bedtime stories. Keep and maintain precious connections across any distance, providing your hero's comforting voice when it's needed most.

Handmade Uniforms | Handfilled Dolls
Authentic handmade uniforms and hand-filled designs make each MY HERO doll unique—no two are the same, truly one-of-a-kind!

Personalizable & Customizable
Choose your hero's skin tone, hair color, and add personal touches like glasses, mustaches, and more. With removable, customizable patches, you can upload your own design to make your hero truly unique!

ENJOY UP TO 15% OFF
Celebrating
Month of the Military Child
In celebration of the Month of the Military Child and in anticipation of our first Hero Doll giveaway, we're offering 15% off storewide! Don't miss out on this special offer!

Bridging the Distance: My Hero & Our My Hero Fund
We never set out to start a business. It all started with the stories Matt and Mason created together. When Matt began writing, we were reminded of something that brought comfort to our family during times apart—storytelling.
From our experience as a military family, My Hero was born. Now, we’re honored to launch the My Hero Fund, supporting the children and families of heroes with dolls, books, prescription glasses, and more.
Visit our Founders Story and My Hero Fund pages to learn more about how we’re giving back.
My Hero Doll: A Lifeline for Brothers Saying Goodbye at the Airport. Explore More #Herodollmoments Here
UMBO MY HERO SPOTLIGHTS







UMBO MY HERO News & Updates

UMBO My Hero Dolls Featured in Military Families Magazine
We’re incredibly honored to share that UMBO My Hero Dolls is featured in the March/April 2025 issue of Military Families Magazine. It was such a joy speaking with Abby Ammons and sharing our journey—from the early days of recording books for our son during deployment to launching a line of recordable Hero Dolls that help other military families stay connected across any distance.
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‘My Hero’ dolls designed by Rancho Bernardo couple connect military parents and children
When Matt Miller deployed with the Navy in January 2020, he and his wife, Jaclyn, wanted a way for him to bond with their newborn son. Their solution — using recordable books — was the spark for an idea that has turned into a business with customizable dolls that contain a parent’s voice reading a story to their child. Last year, the Rancho Bernardo couple launched their “My Hero” line of plush dolls. With optional features such as skin tone, hair color, glasses, mustache, freckles and appropriate military branch uniform, the dolls can be ordered to look like the parent. Each doll also contains a recorder so the child can hear their parent’s pre-recorded voice as they look at the pages of any storybook.
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Announcing Our First-Ever MY HERO Doll Giveaway!
We are thrilled to announce the inaugural MY HERO Doll Giveaway, taking place on April 5, 2025, in San Diego, California, in honor of Month of the Military Child. This special event is dedicated to recognizing the resilience and sacrifices of military families, bringing comfort and connection to children with a deployed parent.
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