The My Hero Fund

We are committed to military families and will donate a portion of sales from our MY HERO Collection to provide prescription glasses for military children not currently covered by TRICARE. This mission is personal to us because our youngest son, Hayden, requires frequent prescription changes due to his correctable vision issues. We even incorporated his glasses into our logo!
Giving back is a core value for us. 5% of all MY HERO Collection sales will support military children in need of prescription glasses not covered by TRICARE. By collaborating with the Support the Enlisted Project, we aim to alleviate this financial burden, a cause close to our hearts. Our goal is to ease this expense for other military families.We launched our first book, Benny Backwards, and solidified our trademarks by donating all profits to support Matt’s friend from the Theodore Roosevelt, whose son Cannon is currently battling stage four cancer. All proceeds from Benny Backwards will be given to Cannon’s family until he is healed. More than our desire to become entrepreneurs, we are driven by our mission to help and make other families' lives easier. We look forward to how the MY HERO brand will allow us to make a meaningful impact on their lives.From the moment we founded UMBO, we wanted to use our platform to make a positive impact. We invite you to join us in our mission by purchasing a copy of Benny Backwards below and supporting our efforts to help military families.Thank you for your support.Matt & Jaclyn

SUPPORT CANNON WITH A BOOK

Cannon is our hero

How truly special it is to witness the innocence of children & their desires - they are the most fun of all. 3 year old Cannon has a different journey than most as he was diagnosed with high risk, stage 4, metastatic neuroblastoma on Feb 16, 2024. A lot of Cannon’s childhood may look ‘different’, but in fact we know that Christ works together all things for the good of those who love him. Cannon is currently receiving the best available treatment at Seattle Children’s Hospital.
 vWe are the humble recipients of radical generosity. It isn’t every day that someone writes a book like Benny Backwards and donates the proceeds to your family’s current battle - that’s Backwards. We hope that each and every reader enjoys the message in Benny Backwards.Thank you,Caleb Pavlus

Month of the Military Child - HERO DOLL GIVEAWAY

We are thrilled to announce our Hero Doll Giveaway, a heartfelt initiative taking place this April in honor of the Month of the Military Child. This event is our way of supporting military families and providing comfort to children with loved ones deployed.The Hero Doll Giveaway works by allowing generous individuals like you to purchase dolls, which we then match and gift to families of deployed service members. These dolls are presented during our annual giveaway event, creating a moment of connection and joy for these deserving families.Our Hero Dolls are more than just toys. They are bridges that keep families connected during times of separation. This initiative reflects our mission to support military families in meaningful, tangible ways.Looking to the future, we aim to expand the Hero Doll Giveaway to reach even more families. If you’re interested in making a difference, you can contribute by purchasing a doll and sending us an email to let us know it’s for the giveaway. Your generosity will help us bring smiles and connection to families who sacrifice so much.Thank you for joining us in making an impact.With gratitude,Matt and Jaclyn